Entry 4 - Unit 2 - Lecture 2

• Modernism relates to itself, rejects utilitary function
• Suprematism - creates a theoretical model for abstract usual language
• Kandinsky makes abstract art
• Cubo-Futurism - Combination of Cubism and Futurism - Russian coined term
• Futurism - DaDa - Supremists - influence graphic design
• Modernism - Montage
• Malevich and Kandensky split ideologically
• Rodchenko - Photographic collage used for socialism
• Photography takes the lead
• Machine Aesthetic
  
• Constructivism 3 principles:
• Tectonics - Unification of Communist ideology with visual form
  
• Texture - Nature of materials and how they are used
• Construction - Creative process and search for laws of visual organization
• Techniques To Change Photography:
• Simultaneous Action
• Superimposing Images
• Extreme Closeups
• Rhythmic Repetition
  
• Rodchinko - Soviet Poster
• He tries to make book very similar to film
• Miss Mend books - serial painting of Graphic Design
• Prouns Space - synthesis of architectural concepts with painting
  
• Geometric Abstraction - adopted as a sign of functionality. Visual forms represent a set of abstract forms.
• El Lissitzky "Beat Whites with Red Wedge"
• Universal Language of form
• Of 2 Squares milestone of design
• Isms of Art - 1st visually programmed total object. Aggressive not passive.
• Sans-Serif - Very German
• Many revolutionary Artists refocus their art into commercial work

I thought the Constructivist aesthetic was really interesting. In particular I really liked Rodchinko's works very much. He seemed to really understand what he was doing, but not only that it seemed as though he commanded the movement. I enjoyed his use of the photograph in conjunction with geometric forms. I didn't care for the work that was based soley on forms. Like "Beat Whites with Red Wedge" I don't find as exciting as Rodchinko's work. The photos add a relateable element, they seem more dynamic. I think I am really inspired by work that uses photo montage. I tend to use similar techniques quite often.

Entry 3 - Unit 2 Lecture 1

• Posters are the main form of advertising.
• Cubism relationship between relationship and respresentation
• Synthetic Cubism - pure shape and graphic essence
• Plakastil - Synthetic cubist poster
• Futurism - pure form and color. Destroys traditional forms.
  
• WWI - Poster period over
• War Posters used to market war.
• War Posters - Realism vs Abstraction
• Structural linguistics
  
• Stephane Mallarme - Symbolist Poet
• Futurism puts type design on the battlefiled of avant garde
• Filippo Marienetti breaks sentence into pieces
  
• DADA - develops spontaneously because of WWI
• Berlin DADA - More political
• Propaganda
• Kurt Schwitters - Develops one man art movement. MERZ
• Surrealism
• Max Urnst - Photo montage similar to DADA
• Man Ray - Photographic Surrealist.

I felt many of the images I saw tonight were very inspiring. In particular the ones created within the realm of the DADA movement and Surrealist movement. I feel design is heading in many directions at once these days. But I see a lot of revival of these old ideas and the DADA aesthetic. I am curious about looking into this aesthetic further, for my own purposes. I really like the collages done by Max Ernst and I would like to try something similar sometime.