Entry 4 - Unit 2 - Lecture 2

• Modernism relates to itself, rejects utilitary function
• Suprematism - creates a theoretical model for abstract usual language
• Kandinsky makes abstract art
• Cubo-Futurism - Combination of Cubism and Futurism - Russian coined term
• Futurism - DaDa - Supremists - influence graphic design
• Modernism - Montage
• Malevich and Kandensky split ideologically
• Rodchenko - Photographic collage used for socialism
• Photography takes the lead
• Machine Aesthetic
  
• Constructivism 3 principles:
• Tectonics - Unification of Communist ideology with visual form
  
• Texture - Nature of materials and how they are used
• Construction - Creative process and search for laws of visual organization
• Techniques To Change Photography:
• Simultaneous Action
• Superimposing Images
• Extreme Closeups
• Rhythmic Repetition
  
• Rodchinko - Soviet Poster
• He tries to make book very similar to film
• Miss Mend books - serial painting of Graphic Design
• Prouns Space - synthesis of architectural concepts with painting
  
• Geometric Abstraction - adopted as a sign of functionality. Visual forms represent a set of abstract forms.
• El Lissitzky "Beat Whites with Red Wedge"
• Universal Language of form
• Of 2 Squares milestone of design
• Isms of Art - 1st visually programmed total object. Aggressive not passive.
• Sans-Serif - Very German
• Many revolutionary Artists refocus their art into commercial work

I thought the Constructivist aesthetic was really interesting. In particular I really liked Rodchinko's works very much. He seemed to really understand what he was doing, but not only that it seemed as though he commanded the movement. I enjoyed his use of the photograph in conjunction with geometric forms. I didn't care for the work that was based soley on forms. Like "Beat Whites with Red Wedge" I don't find as exciting as Rodchinko's work. The photos add a relateable element, they seem more dynamic. I think I am really inspired by work that uses photo montage. I tend to use similar techniques quite often.