- Paul Shoctema - Use of overprinting typography
- Dutch objective photography integrated into total composition. Assembled on press bed.
- Werkman created abstract compositions called Druksels using small presses.
- Under Hitler - Blackletter is prevelant - No Sans-Serif
- Piet Zwarf - used collage technique with parts from the typecase
- DADA inspired
- Structured
- Found balance between the playful and the functional.
- Did not loose a concern for the readers needs.
- Quick grasp of subject
- Brief slogans large letters
- Bold type
- Diagonal lines helped attract readers.
- Post Cubism and Art Deco mechanized war devastated central Europe.
- Art Deco Moderne
- Expressed the designs of a modern era and a passion for geometric decoration for a machine age.
- A popular international geometric style.
- E. McKnight Kaufter - applied synthetic cubist ideas
- Known for London Underground posters
- WWII Propaganda:
- Nazi Party commissions steady stream of posters covering the rise of the party.
- Hitler rejects artistic Plakastil
- Ludwig Hohlwlen - Olympic games propaganda art
- Stylized realism with grotesque depictions of the enemy.
- Allies use mythical realism promoted patriotism at all levels of society through national symbols.
- Americans use stereotypical demeaning terms in propaganda
- Destruction of national symbols or flags was a common device in propaganda
- Demoralizing the enemy
- Herbert Matter - Swiss fullest expression of type and image during the 30's
- Integrates B&W photo with signs and color areas. Which became a model for later practitioners of the international typographic style.
Wednesday, March 3, 2010
Entry 6 - Unit 2 - Lecture 4
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