Wednesday, March 3, 2010

Entry 6 - Unit 2 - Lecture 4

  • Paul Shoctema - Use of overprinting typography
  • Dutch objective photography integrated into total composition. Assembled on press bed.
  • Werkman created abstract compositions called Druksels using small presses.
  • Under Hitler - Blackletter is prevelant - No Sans-Serif
  • Piet Zwarf - used collage technique with parts from the typecase
  • DADA inspired
  • Structured
  • Found balance between the playful and the functional.
  • Did not loose a concern for the readers needs.
  • Quick grasp of subject
  • Brief slogans large letters
  • Bold type
  • Diagonal lines helped attract readers.
  • Post Cubism and Art Deco mechanized war devastated central Europe.
  • Art Deco Moderne
  • Expressed the designs of a modern era and a passion for geometric decoration for a machine age.
  • A popular international geometric style.
  • E. McKnight Kaufter - applied synthetic cubist ideas
  • Known for London Underground posters
  • WWII Propaganda:
  • Nazi Party commissions steady stream of posters covering the rise of the party.
  • Hitler rejects artistic Plakastil
  • Ludwig Hohlwlen - Olympic games propaganda art
  • Stylized realism with grotesque depictions of the enemy.
  • Allies use mythical realism promoted patriotism at all levels of society through national symbols.
  • Americans use stereotypical demeaning terms in propaganda
  • Destruction of national symbols or flags was a common device in propaganda
  • Demoralizing the enemy
  • Herbert Matter - Swiss fullest expression of type and image during the 30's
  • Integrates B&W photo with signs and color areas. Which became a model for later practitioners of the international typographic style.
The most interesting aspect of tonight's lecture for me was section on WWII propaganda. The posters from WWII have always been extremely fascinating to me. Not only fascinating but I think very well designed. I looked at them tonight and noticed how many techniques were being used that seem to be so ahead of their time. Things like type being used in perspective. My favorite of the posters is probably the one that says Talk Kills. I really enjoy the overlay style used and the realistic artwork.

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