Discourse

The New Typography
by Laszlo Moholy Nogy

Key Concepts:

• Typography must be clear in order to commuinicate
  
• Legibility is important
• Use all typefaces, type sizes, geometric forms , colors
• The New Language of Typography must be elastic, and have variables
• Most important aspect of contemporary typography is the use of zincographic techniques
  
• Inclusion of photography in typographic method
• The Objectivity of photo liberates the receptive reader from the crutches of the authors personal idiosyncrasies.
  
• New Typography is the simultaneous experience of vision and communication.

This image of a movie poster for the film Brick exemplifies key principles of Nagy's theory of The New Typography. It not only shows clear legibility with its typeface, but it has a bold creativity. It uses tone of color and variance of texture in order to give the viewer a sense of "experience and communication". Photography is implemented in marriage with the type and other graphic shape, as well as collage elements. The elements come together to give an overall cohesive feel and theme. Each part working to complement the other.

This is another example of a movie poster using very clear legible type in conjunction with photography and collage elements in order to portray a clear message. The type "I'm Fine Without You" grabs you right away and flows well into the photograph and other graphic elements.